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Agency Clarifies Professional Standards in Newborn Care Industry

PressAdvantage

PHOENIX, AZ – January 21, 2026 – PRESSADVANTAGE –

The Newborn Care Solutions Agency, the only newborn care placement agency founded by an internationally accredited training provider, addresses growing confusion among families regarding professional terminology in the newborn care industry. The agency connects families nationwide with certified newborn care specialist professionals who meet rigorous qualification standards.

Industry professionals note that many families searching for infant care support use outdated or inaccurate terminology. The term night nurse, for example, incorrectly implies medical licensing such as RN or LPN credentials. Newborn Care Specialists provide non-medical professional support including feeding guidance, sleep routine development, and infant care education without the clinical scope associated with licensed nursing.

Newborn Care Specialist logo

Similarly, families often search for a baby nurse when seeking newborn care support. This terminology, while common in casual usage, creates potential misunderstandings about the qualifications and scope of practice involved. Certified Newborn Care Specialists undergo specialized training focused specifically on infant care during the first months of life, distinct from general nursing education.

“Understanding the distinction between professional titles helps families make informed decisions about their care arrangements,” said Tonya Sakowicz, Founder and CEO of The Newborn Care Solutions Agency. “Our specialists hold credentials from recognized bodies including CACHE International, ensuring families receive support from professionals trained in current evidence-based practices.”

The agency’s proprietary vetting process evaluates each specialist’s training credentials, practical experience, and professional competencies. This multi-layered assessment exceeds industry standards and provides families with confidence when selecting care providers. Background screening is conducted in compliance with local, state, and federal regulations for all referred professionals.

As the only placement agency with roots in internationally accredited training programs, The Newborn Care Solutions Agency maintains educational standards that reflect the specialized nature of newborn care. The agency’s network includes professionals with additional certifications in lactation support, postpartum doula services, and infant sleep methodologies.

This diverse expertise enables the agency to match families with specialists whose qualifications align with their unique circumstances, whether caring for multiples, supporting breastfeeding goals, or establishing healthy sleep routines. Each specialist in the network undergoes thorough credential verification and reference checks to confirm both their training background and hands-on experience. Families can trust that their matched specialist arrives prepared with the knowledge and skills to provide expert, non-medical support from day one.

For more information about professional newborn care placement services, visit thencsa.com or call (602) 695-6775.

About The Newborn Care Solutions Agency:

The Newborn Care Solutions Agency is the only newborn care placement agency founded by an internationally accredited training provider. Based in Scottsdale, Arizona, the agency serves families nationwide by connecting them with rigorously vetted, professionally trained Newborn Care Specialists.

The agency offers comprehensive placement services including overnight care specialists for 8-12 hour shifts, 24/7 live-in support, and specialized care for twins and multiples. Families also benefit from postpartum doula placements with lactation support, travel-ready specialists, and emergency placement services for urgent needs. Each candidate undergoes a proprietary internal assessment and thorough background screening to ensure the highest standards of care.

With a network of thousands of trained professionals across 42+ states, The Newborn Care Solutions Agency provides personalized matching and ongoing support throughout the placement process. For a complimentary consultation, visit thencsa.com or call (602) 695-6775.

###

For more information about The Newborn Care Solutions Agency, contact the company here:

The Newborn Care Solutions Agency
Tonya Sakowicz
602-695-6775
agency@newborncaresolutions.com
Phoenix, Arizona

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},
/* ──────────────── 2. Placement Agency ──────────────── */
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“text”: “A Newborn Care Specialist (NCS) is a professionally trained expert who specializes in caring for newborns from birth to 6 months old. Unlike regular nannies or untrained caregivers, NCS professionals have specialized training in infant development, feeding techniques, sleep training, and newborn health. They work in your home to establish healthy routines, provide overnight care, support breastfeeding goals, and help parents gain confidence during the crucial first months. NCS professionals are non-medical providers who work closely to follow instructions from your pediatrician and healthcare team.”
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“text”: “Newborn Care Specialist costs vary based on location, experience level, and schedule requirements. In major metropolitan areas, rates typically range from $35-55+ per hour for daytime or overnight care. Most families hire NCS professionals for 8-12 hour shifts, with total weekly costs ranging from $1,500-$5,000+ depending on the number of nights and hours needed. Some families hire an NCS for full 24/7 style support. The Newborn Care Solutions Agency provides transparent pricing during your complimentary consultation based on the candidate’s qualifications and your specific needs and location.”
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“text”: “The Newborn Care Solutions Agency serves families nationwide across the United States. Our headquarters is in Scottsdale, Arizona, and our primary service areas include: Arizona (Phoenix, Scottsdale, Tempe, Mesa, Chandler, Paradise Valley), California (San Francisco Bay Area, Los Angeles, San Diego), New York (New York City, Long Island, Westchester County), Texas (Dallas, Houston, Austin, San Antonio), and additional markets including Chicago, Denver, Seattle, Atlanta, Miami, Boston, and Washington DC. We continuously expand to new markets based on demand. Contact us to confirm availability in your specific area.”
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“text”: “We recommend contacting us 4-6 months in advance for the largest selection of highly qualified candidates. This timeline allows for thorough matching with the best specialists for your family’s needs. However, we can accommodate urgent needs within 1-2 weeks for available specialists. Peak seasons (September-December) have higher demand, so booking earlier is advisable. Holiday periods have limited availability, while summer months typically offer better availability.”
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“name”: “How does your hiring process work?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Our comprehensive 6-step hiring process ensures the perfect match for your family: Step 1 – Complete our detailed family profile to help us understand your needs and preferences. Step 2 – We schedule a personalized consultation to discuss your specific needs, timeline, and expectations. Step 3 – After signing our service agreement, we begin recruiting from our vetted pool of experienced NCS professionals. Step 4 – We introduce you to fully-screened candidates who match your criteria, complete with profiles and qualifications. Step 5 – You interview candidates using our provided guidelines to find the best fit. Step 6 – Once you select your NCS, we conduct comprehensive criminal background checks and guide you through the hiring and contract process.”
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“name”: “What qualifications do your Newborn Care Specialists have?”,
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“text”: “All Newborn Care Solutions Agency NCS professionals meet rigorous qualification standards including: formal Newborn Care Specialist or Postpartum Doula training and/or passing our proprietary internal screening assessment, current Infant CPR and First Aid certification, safe sleep training and SIDS prevention education, minimum two years previous NCS or postpartum doula experience, and comprehensive criminal background checks (post-offer). Many also hold postpartum doula certification, lactation consultant training, early childhood education degrees, and CACHE International certification. CACHE International is an accreditation and certification body out of the UK, recognized worldwide as the gold standard for accreditation of educational programs for child caregivers.”
}
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{
“@type”: “Question”,
“name”: “What’s the difference between a Newborn Care Specialist and a night nanny?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “A Newborn Care Specialist (NCS) has specialized newborn care certification and focuses exclusively on newborns from birth to 6 months. They create customized care plans and routines, provide sleep training and feeding plans, and have in-depth knowledge of newborn health, feeding issues, and development. A night nanny typically has general childcare experience, works with children of all ages, follows existing family routines rather than creating new ones, and provides basic overnight care following parent instructions. NCS professionals are ideal for new babies, establishing routines, feeding challenges, and first-time parents. Night nannies are better suited for older infants with established routines and ongoing childcare needs.”
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{
“@type”: “Question”,
“name”: “What’s the difference between a Newborn Care Specialist and a Postpartum Doula?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “A Newborn Care Specialist focuses primarily on baby care and development, providing hands-on infant care including feeding, diaper changes, and sleep training. They establish baby routines and schedules and typically work 8-12 hour shifts, often overnight. A Postpartum Doula focuses primarily on the mother’s recovery and family adjustment, providing emotional support and guidance for parents, light household tasks related to baby care, and breastfeeding support and education. Postpartum Doulas typically work 4-6 hour visits. Many of our NCS professionals hold both certifications, providing comprehensive care that includes infant expertise AND maternal support.”
}
},
{
“@type”: “Question”,
“name”: “Can Newborn Care Specialists help with breastfeeding?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Yes! Many of our Newborn Care Specialists have additional training in lactation support. They can provide positioning and latch assistance, pumping schedule development, milk supply optimization strategies, feeding plan creation for combination feeding, and overnight feeding support to maintain supply. Many NCS hold lactation consultant certifications and can provide exclusive pumping support. However, NCS professionals do not provide medical diagnosis of breastfeeding issues, prescribe medications or supplements, or replace lactation consultant medical advice. We work closely with your pediatrician and lactation consultants for comprehensive feeding support.”
}
},
{
“@type”: “Question”,
“name”: “Do you provide Newborn Care Specialists for twins or multiples?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Absolutely! We specialize in providing experienced NCS professionals for families with twins, triplets, and higher-order multiples. Our specialists offer coordinated feeding and sleep schedules, efficient care routines for multiple babies, and parent education for managing multiples. Staffing options include a single NCS for twins (most common), two NCS for higher-order multiples, tag-team approaches for complex situations, and 24/7 coverage options. We also provide specialized equipment recommendations, feeding coordination strategies, sleep training for multiples, and developmental milestone tracking.”
}
},
{
“@type”: “Question”,
“name”: “Can Newborn Care Specialists help with premature babies?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Yes! We have Newborn Care Specialists with specialized experience in premature infant care. They have NICU experience and training, understanding of adjusted age development, specialized feeding techniques for preemies, and knowledge of medical equipment and monitoring. Many have experience with feeding tubes, monitors, and medical equipment, understanding of preemie-specific sleep and feeding patterns, and knowledge of developmental delays and interventions. They also provide education about preemie development expectations, emotional support for parents navigating NICU discharge, and guidance on creating an appropriate home environment.”
}
},
{
“@type”: “Question”,
“name”: “Do you provide 24/7 Newborn Care Specialist coverage?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Yes! We provide flexible scheduling options including 24/7 coverage. Options include: Overnight Only (10-12 hour night shifts, our most popular option), 24/7 Live-in (round-the-clock care with breaks), Extended Hours (12-16 hour shifts), and Tag Team/ROTA (multiple NCS for continuous coverage). Benefits include minimally interrupted sleep for parents, consistent care routines maintained, professional monitoring around the clock, and peace of mind. We offer single NCS for live-in arrangements, multiple NCS for shift coverage, backup coverage for NCS time off, and seamless transitions between caregivers.”
}
},
{
“@type”: “Question”,
“name”: “What makes The Newborn Care Solutions Agency different from other agencies?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “The Newborn Care Solutions Agency is the only agency founded by an internationally accredited training provider. CACHE International is an accreditation and certification body out of the UK and home of the iconic ‘British Nanny,’ recognized worldwide as the gold standard for accreditation of educational programs for child caregivers. We offer a rigorous screening process with professional in-house candidate screening, a proprietary internal assessment of all candidates, and comprehensive background checks. Our personalized service includes a bespoke agency process built around your family’s priorities, expert guidance throughout your search, and dedicated support from industry leaders. We maintain strict privacy and safety standards with a confidential placement process and access to the most qualified NCS professionals nationwide.”
}
},
{
“@type”: “Question”,
“name”: “How do I get started with The Newborn Care Solutions Agency?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Getting started is simple with our streamlined process. Step 1 – Contact us by calling (602) 695-6775, emailing agency@newborncaresolutions.com, or completing our online contact form. We usually respond within 24 business hours. Step 2 – Complete our comprehensive family profile online, detailing your needs, preferences, timeline, and any special requirements. Step 3 – We schedule a Zoom consultation to discuss your specific needs, expectations, and potentially available candidates. Step 4 – Review and sign our service agreement, pay the launch fee, approve the final job description, review candidate profiles, schedule interviews, and hire your NCS! Most families are matched with candidates within 1 week of completing their profile and contract.”
}
},
{
“@type”: “Question”,
“name”: “How can I contact The Newborn Care Solutions Agency?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “We’re easy to reach and respond quickly to all inquiries. Phone: (602) 695-6775 (available during business hours for consultations). Email: agency@newborncaresolutions.com. Website: Complete our online contact form at thencsa.com or fill out our family profile. Office Location: Based in Scottsdale, Arizona, serving families nationwide. In-person consultations available locally. Response times: Phone calls usually returned same business day. Emails usually answered within 24 business hours.”
}
}
]
}

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